7 months ago
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As portion of a sweeping rebrand, the American Athletic Conference connected Monday formally changed its sanction to "American Conference," ditched the acronym AAC and added its archetypal mascot, "Soar," the eagle.
The league volition usage American Conference connected archetypal reference, and "American" connected consequent references. The modernized website volition spell unrecorded connected Thursday astatine the league's media days successful Charlotte, N.C.
"A marque is much than a name," American commissioner Tim Pernetti said successful a prepared statement.
"Over the past year, we stepped back, listened and progressive our community. That's however real, lasting individuality is built. We're not slick, we're strong. This marque defines who we are, work and ngo - driven institutions of higher learning with highly competitory athletics and profoundly committed leaders."
The streamlined name, which is often already utilized by fans and the media, was tweaked to destruct disorder with different likewise named organizations similar the ACC. It was besides changed to guarantee "consistent recognition," and reenforce a "sharper, much modern identity," according to a marque packet provided by ANACHEL, a selling and communications firm.
Their slogan, "Built to Rise," ties into the league's RISE Ventures, a caller commercialized and innovation portion (Revenue, Innovation, Sports, and Entertainment).
According to the American, Soar is the archetypal unrecorded and animated mascot for a collegiate conference. The muscular vertebrate volition beryllium utilized arsenic a assemblage ambassador and volition pb speechmaking programs for kids, unpaid days astatine league campuses and foundation fundraisers arsenic portion of the conference's "Soar to Serve" initiative. The mascot could beryllium included successful video games, jersey patches, merchandise, and mascot-themed sponsor campaigns.
The 15-member American sent 8 teams to Bowl Season past twelvemonth and captured the Bowl Challenge Cup with a 6-2 postseason record. The American was 1 of lone 5 leagues - joining the ACC, Big Ten, Big 12 and SEC - to person 3 teams decorativeness with astatine slightest 10 wins past season.
"The American has built a marque that differentiates america successful a crowded collegiate scenery by establishing and elevating what makes america distinctive," Pernetti said. "This modernization is rooted successful who we are and wherever we're headed. It prioritizes clarity, momentum, and the competitory vantage driving each portion of our league forward."
