CNBC's The China Connection newsletter: McKinsey's contrarian economic view

42 minutes ago 1
Chattythat Icon

Crowds of pedestrians cross a road outside the Taikoo Li Sanlitun shopping complex on August 22, 2026, in Beijing, China.

Cheng Xin | Getty Images News | Getty Images

Hi, this is Evelyn, writing to you from Beijing. Welcome to the latest edition of The China Connection — a snapshot of what I'm seeing and hearing from local businesses.

As more Chinese companies than ever look outside China, foreign businesses wonder whether they should stay. A consulting giant has some unconventional reasons for why the answer is yes.

The big story

China is not headed for Japan-style stagnation — or about to see major decoupling from the U.S., McKinsey's Nick Leung and Joe Ngai wrote in their new book, "The Next China Is Still China: An Insider's Playbook for Winning in the New Era."

They offer a business framework quite different from current assessments: a sluggish Chinese consumer, a prolonged real estate drag and supply chain diversification.

A key factor? China's global manufacturing dominance and spending to catch up on frontier technology, they said. In many ways it seems that the party has ended for many U.S. and European corporations that once enjoyed a big advantage in China.

What multinationals need to realize is their disappointment today is a result of a contrast — 20 years of market share dominance in China, sometimes bigger than in other foreign markets, Ngai, senior partner and chairman of McKinsey's offices in Greater China, told me last week.

Local Chinese rivals are also often disappointed, he said, pointing to hyper-competition, or involution, in the slowing economy.

Winning longer term, Ngai said, requires investing in China to stay relevant in a giant consumer market — and consequently competitive in other countries where Chinese companies are expanding.

AI-powered educational products is one area. Lingverse COO Anita Wang told me the company plans to officially launch its owl-themed reading companion in the U.S. this fall. She said the team is also speaking with some Florida school districts to use its AI-powered learning device during field trips and other activities.

Chinese companies also face significant challenges despite rapid global growth. Beverage and budget drinks chain Mixue has quickly opened four times the number of stores as Dunkin Donuts. But shares tumbled last week after cost of sales grew faster than revenue, for a 14.7% profit drop in the first half of the year.

Since the pandemic, China's retail sales have grown at less than half the pace seen in years prior. Starbucks has sold a majority stake in its local operations, while other U.S. giants have downsized amid geopolitical tensions.

Ngai said many foreign businesses are speaking with Chinese private equity firms about local partnerships, but right now there are "more discussions going on rather than deals being struck."

Every industry is different, with areas like tech more sensitive than others and requiring their own guardrails. But McKinsey's regional leaders write that the conclusion for many business executives — after a hard search for alternatives in recent years — is that China will be hard to ignore.

— CNBC's Jenny Lee contributed to this report.

Need to know

HP partners with U.S.-blacklisted Huawei for licensing the Chinese company's WiFi tech

U.S.-based personal computing and printing firm HP has signed a multi-year global agreement for licensing certain WiFi patents from Chinese telecoms giant Huawei. The deal comes after a patent dispute involving the companies.

China's super-rich fled Singapore. Now they want to come back

Family-office advisers and wealth managers say they are seeing renewed interest in Singapore from affluent Chinese clients who had shifted their lives to other financial centers, as tightening scrutiny from Beijing and geopolitical turmoil make its stability look attractive again.

Z.ai shares surge after releasing new AI model running only on Chinese chips

The company claimed it used 100,000 China-made chips to handle all online requests for GLM-5.3-Flash. Z.ai is likely using Huawei Ascend along with other chip suppliers, according to Counterpoint. AI rival DeepSeek has meanwhile turned to outside investors to fund its growing ambitions, while quant parent High-Flyer has secured allocations across some of China's hottest hard-tech IPOs, from chips to robotics.

Coming up

Read Entire Article