Scotland's mad for Oasis, Newcastle loves Sam Fender: Music tastes where you live revealed

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Ian YoungsCulture reporter

BBC A colourful graphic showing Taylor Swift, Eminem, KPop Demon Hunters singers, Sabrina Carpenter and Ed SheeranBBC

Oasis are big in Manchester, but even bigger in Scotland. Newcastle is wild for homegrown guitar hero Sam Fender, and Liverpool can't get enough of female pop stars.

These are some of the revelations from a breakdown of listening habits on Spotify and YouTube in 2025 in more than a dozen of the UK's biggest cities.

Taylor Swift and Drake were the clear winners on Spotify - except in Newcastle, where Fender broke their stranglehold.

He was one of several artists to prove particularly popular in their hometown, while there was a clear north-south divide in Oasis's popularity as they reformed.

Eminem dominated YouTube in 2025, ahead of the KPop Demon Hunters singers and Ed Sheeran - with Taylor, Drake and other pop giants also among the most played artists.

But a number of surprises emerged from the lists, too. Here are the rankings for each of the featured cities:

Getty Images Lady Gaga with both arms outstretched and fists clenched on stageGetty Images

Lady Gaga's songs were played a million times in Belfast in 2025

There's a lot of love for Lady Gaga in Northern Ireland's capital - she was the second most popular artist of 2025 on YouTube in Belfast, higher than in any other UK city.

She was pipped to number one by the stars of KPop Demon Hunters, with Eminem in third. The rapper missed YouTube's top spot in just two of the 14 featured cities (the other being Nottingham).

Belfast's most played artists on YouTube:

  1. KPop Demon Hunters cast
  2. Lady Gaga
  3. Eminem
  4. Taylor Swift
  5. Bruno Mars
  6. Ed Sheeran
  7. Rihanna
  8. Sabrina Carpenter
  9. Calvin Harris
  10. EJAE

Surprise package: Belfast trance producer Billy Gillies was just outside the top 10, in 12th, and had two tracks in the city's top 20 songs of the year on YouTube - DNA (Loving You) at 10 and Right Here All Along at 17.

NB Spotify did not provide data for Belfast.

WireImage/Getty images The Weeknd,  Kendrick Lamar and Chris Brown perform on stageWireImage/Getty images

The Weeknd, Kendrick Lamar and Chris Brown are all big in Birmingham

Drake is the most-played artist on Spotify in Birmingham, and it is the only place outside London to also have his rival Kendrick Lamar in its top five.

Brummie fans are the most devoted to US R&B singer Chris Brown - it's the only place to put him in its top 10 on Spotify (at nine), and also gives him his highest YouTube placing (at eight).

D-Block Europe are big in Birmingham, too - the London-based hip-hop duo are second only to Eminem on the list of the year's most-played artists on YouTube, and it's also the only city to have them in its Spotify top 20 (at 15).

Birmingham's most played artists on Spotify:

  1. Drake
  2. Taylor Swift
  3. The Weeknd
  4. Sabrina Carpenter
  5. Kendrick Lamar
  6. Kanye West
  7. Rihanna
  8. Billie Eilish
  9. Chris Brown
  10. SZA

Birmingham's most played artists on YouTube:

  1. Eminem
  2. D-Block Europe
  3. Alka Yagnik
  4. Ed Sheeran
  5. Drake
  6. Karan Aujla
  7. Arijit Singh
  8. Chris Brown
  9. KPop Demon Hunters cast
  10. Rihanna

Surprise packages: A string of Indian singers are bigger than many Western superstars on YouTube in Birmingham - Alka Yagnik was the third most popular act of 2025 overall with more than 7.5 million views in the city (above Ed Sheeran and Drake).

Shake It To The Max by Ghanaian singer Moliy and Jamaican producer Silent Addy was also massive - it was the third most viewed track of the year on YouTube, higher than in any of the other featured locations.

Getty Images for The Recording Academy Olivia Dean performs onstage during the 68th GRAMMY Awards at Crypto.com Arena on February 01, 2026 in Los Angeles, California. Getty Images for The Recording Academy

Olivia Dean's highest rating outside London

The tastes of fans on Spotify and YouTube differ a lot, judging by their charts. As in many cities, Taylor Swift was most popular on Spotify in Bristol, while Eminem topped the YouTube list.

Bristol's listeners are, according to these rankings, the biggest fans of Olivia Dean outside her home city London, placing her ninth on the Spotify chart.

  1. Taylor Swift
  2. Drake
  3. Sabrina Carpenter
  4. The Weeknd
  5. Billie Eilish
  6. Kanye West
  7. Kendrick Lamar
  8. Rihanna
  9. Olivia Dean
  10. Ariana Grande
  1. Eminem
  2. KPop Demon Hunters cast
  3. Taylor Swift
  4. Ed Sheeran
  5. Bruno Mars
  6. Lady Gaga
  7. Rihanna
  8. The Weeknd
  9. Billie Eilish
  10. EJAE

Surprise package: It's the only place with any of BTS star Jung Kook's songs in the top 20 Spotify tracks, and he has two (3D at number 13 and Seven at number 18).

Getty Images/Netflix/Getty Images for iHeartRadio Eminem and Ed Sheeran perform on stage. A production still from the Netflix animation feature KPop Demon HuntersGetty Images/Netflix/Getty Images for iHeartRadio

Eminem, KPop Demon Hunters and Ed Sheeran topped Cardiff's YouTube chart

As well as being number one on YouTube, Eminem was more popular on Spotify in the Welsh capital than in any other city, in ninth.

Ed Sheeran is third on YouTube, behind KPop Demon Hunters, and also has his highest Spotify ranking, in 11th in Cardiff.

  1. Taylor Swift
  2. Drake
  3. Sabrina Carpenter
  4. The Weeknd
  5. Kanye West
  6. Kendrick Lamar
  7. Rihanna
  8. Billie Eilish
  9. Eminem
  10. Tate McRae
  1. Eminem
  2. KPop Demon Hunters cast
  3. Ed Sheeran
  4. Bruno Mars
  5. Lady Gaga
  6. Taylor Swift
  7. Rihanna
  8. D-Block Europe
  9. The Weeknd
  10. Chris Brown

Surprise package: It was big everywhere, but Benson Boone's Beautiful Things had its joint highest ranking on YouTube in Cardiff (in third), and the city was the only place to put the song in its Spotify top 10 tracks (at 10) in 2025.

Getty Images Oasis, Gracie Adams and Chappell Roan performingGetty Images

Oasis, Gracie Abrams and Chappell Roan were all popular in Scotland's capital

As Oasis reunion fever gripped the nation last year, Scotland went particularly mad fer it. The band were in the top five most-played acts on both Spotify and YouTube in both Edinburgh and Glasgow - higher than anywhere else, including their home city of Manchester.

Edinburgh also likes its pop - it's the only city with Chappell Roan in its top 10 on Spotify, while superstar DJ David Guetta was higher on YouTube than anywhere else. Edinburgh and Glasgow are also the only cities to put Gracie Abrams in their Spotify top 20s.

  1. Taylor Swift
  2. Drake
  3. Sabrina Carpenter
  4. Oasis
  5. Kanye West
  6. Billie Eilish
  7. Kendrick Lamar
  8. Chappell Roan
  9. The Weeknd
  10. Tate McRae
  1. Eminem
  2. Taylor Swift
  3. Lady Gaga
  4. Ed Sheeran
  5. Oasis
  6. KPop Demon Hunters cast
  7. David Guetta
  8. Rihanna
  9. Bruno Mars
  10. Linkin Park

Surprise package: Hard rock band Disturbed's brooding 2015 cover of Simon and Garfunkel's Sound of Silence was just outside the top 10 most played songs on YouTube (in 11th).

Getty Images for ABA/Getty Images for Spotify Zach Bryan performs at MetLife Stadium on July 20, 2025 in East Rutherford, New Jersey. Calvin Harris performs onstage during the FanDuel Super Bowl party powered by Spotify on February 09, 2024 in Las Vegas, Nevada.Getty Images for ABA/Getty Images for Spotify

US star Zach Bryan and Scottish DJ Calvin Harris proved popular in Glasgow

Taylor Swift reigns on Spotify (again), while Glasgow gives Tate McRae her highest placing.

It's also the only city where Scotland's superstar DJ Calvin Harris makes it into both the YouTube (11th) and Spotify (18th) lists.

  1. Taylor Swift
  2. Drake
  3. Sabrina Carpenter
  4. Oasis
  5. Kanye West
  6. Kendrick Lamar
  7. Zach Bryan
  8. Tate McRae
  9. The Weeknd
  10. Rihanna
  1. Eminem
  2. Taylor Swift
  3. KPop Demon Hunters cast
  4. Lady Gaga
  5. Oasis
  6. Ed Sheeran
  7. Bruno Mars
  8. Rihanna
  9. Sabrina Carpenter
  10. David Guetta

Surprise package: Scotland, it seems, is keen on country music - Glasgow is the only place with US superstar Zach Bryan in its Spotify top 10. Edinburgh is the only other UK city with him in its top 20, in 14th place.

Getty Images for Live Nation/Redferns Billie Eilish performs onstage during "Hit Me Hard And Soft: The Tour" at Kaseya Center on October 09, 2025 in Miami, Florida. Young Adz and Dirtbike LB of D-Block Europe perform onstage at o2 Academy Islington on October 24, 2018 in London, England.  Getty Images for Live Nation/Redferns

Billie Eilish and D-Block Europe are among the most popular stars in Leeds, as elsewhere

In the absence of their own home town heroes (sorry Kaiser Chiefs), Leeds listeners are big on other northern acts - it's the only place outside Newcastle to have Sam Fender and the only place outside Sheffield to have the Arctic Monkeys in the Spotify top 10 (Oasis are also not far behind in 14th).

Over on YouTube, D-Block Europe are big in Leeds - second to Eminem overall - their joint highest placing, alongside Birmingham.

  1. Taylor Swift
  2. Drake
  3. Sabrina Carpenter
  4. The Weeknd
  5. Billie Eilish
  6. Kanye West
  7. Rihanna
  8. Kendrick Lamar
  9. Arctic Monkeys
  10. Sam Fender
  1. Eminem
  2. D-Block Europe
  3. Ed Sheeran
  4. KPop Demon Hunters cast
  5. Taylor Swift
  6. Rihanna
  7. Lady Gaga
  8. Bruno Mars
  9. Drake
  10. The Weeknd

Surprise packages: Chrystal's infectious The Days was a big hit, but nowhere bigger than in Leeds, where it was the third most played song of the year on YouTube with a million plays - closely followed by her collaboration with MK, Dior, at number four.

WireImage via Getty Images Skye Newman performs during day 3 of BBC Radio 1's Big Weekend at Sefton Park on May 25, 2025 in Liverpool, England.WireImage via Getty Images

Skye Newman performed at BBC Radio 1's Big Weekend in Liverpool in May

Liverpool fans can't get enough of female pop stars, judging by these lists. Taylor Swift is top on Spotify, while Billie Eilish gets her joint highest position in fourth, and Ariana Grande gets her highest at number nine.

Just outside the top 10, it's also Lady Gaga's joint highest Spotify placing (at 11) and Lana Del Rey's best position of any UK city (at 12).

Meanwhile, rising British star Skye Newman was particularly popular on YouTube in Liverpool. She had two songs in the platform's top tracks of 2025 - Family Matters at eight and Hairdresser at 20.

  1. Taylor Swift
  2. Drake
  3. Sabrina Carpenter
  4. Billie Eilish
  5. The Weeknd
  6. Kanye West
  7. Kendrick Lamar
  8. Rihanna
  9. Ariana Grande
  10. Tate McRae
  1. Eminem
  2. KPop Demon Hunters cast
  3. Bruno Mars
  4. Taylor Swift
  5. Lady Gaga
  6. Ed Sheeran
  7. Mazza L20
  8. Rihanna
  9. Calvin Harris
  10. The Weeknd

Surprise package: Liverpool rapper Mazza L20 has crashed the YouTube top 10 in his home city above some global superstars. Real name Malcolm Graham, he was jailed in 2016 for possessing a handgun, before gaining attention online with viral hits like Murdaside.

WireImage/Parkwood via Getty Images Justin Bieber performs on day three of Sziget Festival 2022 on Óbudai-sziget Island on August 12, 2022 in Budapest, Hungary. Beyoncé performs onstage during the “RENAISSANCE WORLD TOUR” at the Tottenham Hotspur Stadium on May 30, 2023 in London, England.WireImage/Parkwood via Getty Images

Justin Bieber and Beyoncé only rated on the captial's list

Taylor Swift was the most-played artist on Spotify in the UK overall, but Drake beat her to number one in the capital, while Olivia Dean and SZA were also more popular than the national average.

Meanwhile, London was the only city to put Justin Bieber and Beyoncé in the Spotify top 20 (19th and 20th respectively).

  1. Drake
  2. Taylor Swift
  3. The Weeknd
  4. Sabrina Carpenter
  5. Kendrick Lamar
  6. Kanye West
  7. Billie Eilish
  8. Olivia Dean
  9. SZA
  10. Ariana Grande
  1. Eminem
  2. Arijit Singh
  3. Ed Sheeran
  4. Drake
  5. Taylor Swift
  6. The Weeknd
  7. D-Block Europe
  8. Bruno Mars
  9. Lady Gaga
  10. Chris Brown

Surprise package: Arijit Singh, one of India's biggest playback singers, was the second most popular musician of the year on YouTube in London. Singh, who released a duet with Ed Sheeran last year, racked up more than 40 million views in the capital, where he headlined a show at Tottenham Hotspur stadium in September.

Hans Lucas via AFP Global shot of the crowd attending the last show of the band Oasis in Heaton Park Manchester on Sunday the 20th of July, 2025.
Hans Lucas via AFP

The Oasis reunion tour included five sold-out shows in Heaton Park, Manchester

Behind the big North American beasts (led by Drake and Taylor Swift, again), Manchester's (arguably) favourite musical sons Oasis were on repeat in their home city, being the fifth most played act overall on Spotify.

That's their highest placing except for the Scottish cities - but the Gallagher brothers were absent from the lists in the south of England (London, Bristol and Southampton).

  1. Drake
  2. Taylor Swift
  3. Sabrina Carpenter
  4. The Weeknd
  5. Oasis
  6. Kanye West
  7. Billie Eilish
  8. Kendrick Lamar
  9. Rihanna
  10. Eminem
  1. Eminem
  2. Ed Sheeran
  3. D-Block Europe
  4. Drake
  5. Taylor Swift
  6. Rihanna
  7. Lady Gaga
  8. Bruno Mars
  9. The Weeknd
  10. Arijit Singh

Surprise package: The surprise is that Manchester seemingly went less KPop Demon Hunters crazy than elsewhere - the cast are absent from the top 10 YouTube artists (at 12th), and smash hit Golden only makes eighth, its lowest placing in any of the YouTube top songs charts.

PA Media Sam Fender performs on stage at St James' Park in Newcastle Upon Tyne. June 9, 2023. PA Media

Sam Fender has performed four stadium shows at the home of Newcastle United FC - two in 2023 and another two in 2025

Tyneside's local hero Sam Fender isn't just big in the north-east, he's absolutely massive.

The "Geordie Springsteen" played two huge hometown shows at St James' Park last summer and was the second most played artist on Spotify, behind the unmovable Taylor Swift. Beside Swift, he's the only person to have beaten Drake anywhere.

What's more, Fender has four songs in Newcastle's top 20 Spotify tracks of the year - People Watching (number two), Seventeen Going Under (11), Arm's Length (15) and Hypersonic Missiles (16). None of his songs made the top 20 anywhere else.

  1. Taylor Swift
  2. Sam Fender
  3. Drake
  4. Sabrina Carpenter
  5. The Weeknd
  6. Kanye West
  7. Billie Eilish
  8. Rihanna
  9. Kendrick Lamar
  10. Olivia Dean
  1. Eminem
  2. Ed Sheeran
  3. Lady Gaga
  4. Taylor Swift
  5. Rihanna
  6. KPop Demon Hunters cast
  7. Bruno Mars
  8. David Guetta
  9. Linkin Park
  10. D-Block Europe

Surprise package: Scottish dance producer Blair Muir's track Rehab hasn't troubled the main UK charts, but was the 10th most played song of the year on YouTube in Newcastle.

Getty Images/Netflix Bruno Mars performs onstage during the 68th GRAMMY Awards at Crypto.com Arena on February 01, 2026 in Los Angeles, California. KPop animation character from Saja boys. SZA performs on stage during Apple Music Super Bowl LIX Halftime Show at Caesars Superdome on February 09, 2025 in New Orleans, Louisiana. Getty Images/Netflix

Bruno Mars and Kpop Demon Hunters' Saja Boys was popular on YouTube, while SZA made the Spotify list

Nottingham loves KPop Demon Hunters - the film's cast kept Eminem off the YouTube number one spot. The rap legend is a lowly third, behind Bruno Mars.

Meanwhile on Spotify, fans in Nottingham were the only listeners outside London, Birmingham and Manchester to have played Drake more than Taylor Swift, and gave SZA her highest placing beyond London.

  1. Drake
  2. Taylor Swift
  3. The Weeknd
  4. Sabrina Carpenter
  5. Billie Eilish
  6. Kanye West
  7. Kendrick Lamar
  8. Rihanna
  9. SZA
  10. Tate McRae
  1. KPop Demon Hunters cast
  2. Bruno Mars
  3. Eminem
  4. Ed Sheeran
  5. Lady Gaga
  6. Rihanna
  7. Drake
  8. D-Block Europe
  9. Taylor Swift
  10. The Weeknd

Surprise package: This is the only city to have preferred Soda Pop by Kpop Demon Hunters' Saja Boys to Golden by their rivals Huntr/x, judging by their YouTube play counts. Soda Pop was second on Nottingham's list of most-played songs, with Golden fourth.

Myles Wright/ZUMA Press Wire via Alamy Alex Turner, Jamie Cook, Nick O'Malley, and Matt Helders of the Arctic Monkeys perform a sold out show in Hillsborough Park, June 2023. Myles Wright/ZUMA Press Wire via Alamy

The Arctic Monkeys last performed in Sheffield on June 9 and 10, 2023, with two headline homecoming gigs at Hillsborough Park

Arctic Monkeys are another act to get a big hometown boost, coming fourth on the most-played list on Spotify, despite not having released an album or played live for a couple of years.

  1. Taylor Swift
  2. Drake
  3. Sabrina Carpenter
  4. Arctic Monkeys
  5. The Weeknd
  6. Billie Eilish
  7. Kanye West
  8. Kendrick Lamar
  9. Rihanna
  10. Oasis
  1. Eminem
  2. KPop Demon Hunters cast
  3. Ed Sheeran
  4. Bruno Mars
  5. Lady Gaga
  6. D-Block Europe
  7. Taylor Swift
  8. Rihanna
  9. The Weeknd
  10. Denon Reed

Surprise package: Birmingham producer and DJ Denon Reed, who is "leading the revival of bassline", is in the top 10 most played acts on YouTube in Sheffield - the only city where he features.

WireImage via Getty images Chris Martin of Coldplay performs onstage during a concert at Wembley Stadium on August 22, 2025 in London, England. WireImage via Getty images

Southampton is the only city with Coldplay in its Spotify top 10, and also the only place with Bruno Mars in the service's top 20 (at 19).

Billie Eilish gets her joint highest Spotify ranking in Southampton, along with Liverpool. And it's one of only two cities to have her in their YouTube top 10, along with Bristol. She's big in port cities, clearly.

  1. Taylor Swift
  2. Drake
  3. Sabrina Carpenter
  4. Billie Eilish
  5. The Weeknd
  6. Kanye West
  7. Kendrick Lamar
  8. Rihanna
  9. Tate McRae
  10. Coldplay
  1. Eminem
  2. KPop Demon Hunters cast
  3. Ed Sheeran
  4. Bruno Mars
  5. Taylor Swift
  6. Lady Gaga
  7. Rihanna
  8. The Weeknd
  9. Linkin Park
  10. Billie Eilish

Surprise package: Reformed rap-metal behemoths Linkin Park are at nine on the YouTube list, their joint highest ranking (along with Newcastle).

TAS Rights Management/ABA/WireImage via Getty Images Taylor Swift, Drake and Sabrina CarpenterTAS Rights Management/ABA/WireImage via Getty Images

Taylor Swift, Drake and Sabrina Carpenter topped the overall Spotify chart

  1. Taylor Swift
  2. Drake
  3. Sabrina Carpenter
  4. The Weeknd
  5. Billie Eilish
  6. Kanye West
  7. Kendrick Lamar
  8. Rihanna
  9. Tate McRae
  10. Ariana Grande
  1. Eminem
  2. KPop Demon Hunters cast
  3. Ed Sheeran
  4. Taylor Swift
  5. Bruno Mars
  6. Lady Gaga
  7. Rihanna
  8. The Weeknd
  9. Drake
  10. D-Block Europe

The other biggest music streaming services, Apple Music and Amazon Music, did not have equivalent data available.

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