Typhoo tea has been rescued by vape maker Supreme which will buy the company for £10m.
The 120-year-old teamaker fell in to administration in November as its sales slumped and debts rose.
The new owner said the deal keeps Typhoo "in British hands" but that manufacturing will be moved abroad.
Manchester-based Supreme makes the e-cigarette brand 88Vape and distributes nicotine and home products to supermarkets.